Privacy Policy

Serve Freight, LLC Privacy & Cookie Policy
Last Updated: August 28, 2025

At Serve Freight, LLC, Worldwide Express, LLC, and Unishippers Global Logistics, LLC (collectively, “we,” “us,” “our”, or “Serve Freight Group”), we know you care about how your personal information (“Personal Information”) is used and shared. We take your privacy seriously.
This Privacy Policy (“Policy”) describes the personally identifiable information we collect, use, share, and otherwise process about visitors and users through our websites (the “Sites”), including servefreight.com, servelogistics.com, and any other Sites we operate, as well as offline through contact forms or other communications with our personnel. This Policy also explains your privacy rights and how you can exercise them.
This Policy does not apply to information collected through our freight and logistics platforms that require user access, applicants, employees, contractors, or temporary workers, which are covered under separate policies.
We may modify this Policy at any time. Material changes will be posted on the Sites or otherwise communicated to you.

1. Information We Collect
We may collect Personal Information and other data when you interact with our Sites or services, including:
Identifying Information: Name, email, postal address, zip code, phone number, company name, and other identifiers.
Logistics Information: Shipment details, destinations, timelines, and specific freight requirements.
Usage Information: Browsing history, device information, browser type, visited URLs, and interactions with our Sites.
Geolocation Data: Approximate location to locate our offices or facilitate shipping.
Cookies and Tracking Technologies: Cookies, pixel tags, web beacons, and similar technologies to track your interactions and improve our services.
Sensitive Information: We do not collect racial, ethnic, political, religious, genetic, biometric, health, or sexual orientation data. Users under 16 years of age are not targeted; if discovered, we will attempt to delete such data.

2. How We Use Personal Information
We use Personal Information for purposes including:
Communications: Respond to requests, provide account information, service updates, newsletters, and customer support.
Business Operations: Improve products and services, develop new offerings, conduct analytics, and provide technical support.
Site Operations: Troubleshooting, enhancing functionality, statistical analyses, and customizing content.
Marketing: Targeted communications, promotions, and advertisements. Opt-out options are available.
Account Creation: To create and manage accounts.
Agent or Carrier Engagement: When you express interest in becoming an agent or carrier.
Legal Protection: To protect our rights, interests, or comply with legal obligations.
Developer Portal: For integration or use of APIs with our platform.

3. How We Share Personal Information
We may share Personal Information with:
Employees and Affiliates: Those with a need to know for business purposes.
Service Providers and Third Parties: Providers assisting with IT, security, data analytics, marketing, logistics, or other services.
Government / Law Enforcement: When legally required or to protect our rights.
Professional Advisors: Attorneys, accountants, financial or business advisors.
Business Transactions: In the event of a merger, acquisition, bankruptcy, or due diligence.
With Consent: Where you expressly authorize disclosure.
We also collect or create Non-Personal Information (aggregated or de-identified) and retain exclusive ownership for business purposes.

4. Use of Cookies and Tracking Technologies
Types of Cookies:
Essential: Required for platform functionality.

Performance: Improve user experience.

Analytics: Track site usage for trends and optimization.

Advertising / Marketing: Deliver targeted ads.

Third-Party Tools: Google Analytics, Google Ads, Microsoft Advertising, LinkedIn, YouTube, Vimeo, Wistia, and similar services.
Management: Browser settings can control cookies; disabling certain cookies may reduce functionality.
Data Collected: IP address, device ID, browser, geographic location, pages visited, referral source, and usage patterns.

5. Videos and Embedded Content
Third-party videos and embedded content (YouTube, Vimeo, Wistia, etc.) may collect data about your interactions. By using the content, you consent to such data collection in accordance with the third-party privacy policies.

6. Maps and Social Media
Maps and social media integrations may collect information about your interactions. Use of these features is governed by third-party privacy policies (Google Maps, Facebook, LinkedIn, Twitter, Instagram).

7. Data Security
We use commercially reasonable measures to protect your Personal Information. However, no system is 100% secure. You provide information at your own risk.

8. Access from Outside the United States and Canada
If you access the Sites from outside the U.S. or Canada, your Personal Information may be transferred, stored, and processed in the U.S. or Canada, where privacy protections may differ from your home jurisdiction.

9. Your California Privacy Rights
California residents have rights under the CPRA/CCPA, including:
Right to Know: Access categories of Personal Information collected, sources, purposes, and third-party sharing.

Right to Delete: Request deletion of Personal Information (subject to exceptions).

Right to Correct: Request corrections to inaccurate Personal Information.

Right Against Discrimination: No adverse treatment for exercising privacy rights.

Shine the Light: Request a list of third parties who received information for direct marketing.

Requests must be verifiable and may be submitted by phone or email. Only you or authorized agents may submit requests.

10. Retention and Consequences of Non-Disclosure
Retention: Personal Information is retained as long as necessary to fulfill business purposes and legal obligations.
Consequences: Some Site functionality or services may be unavailable if required Personal Information is not provided.

11. Contact Us
For questions about this Policy or your Personal Information, contact us:
Phone: +1 (555) 555-1234
Email: hello@servefreight.com
Mailing Address: Serve Freight, LLC, 123 Freight Lane, Asheville, NC 28801